He may be a khonminam in his look, but as a special forces captain in the military he is also a tough guy. It is so toxic and dangerous that when workers used mercury to make felt hats in the s, the psychiatric changes it triggered, led observers to call them as "mad-as-a-hatter.
In the last few years, K-pop bands and Korean dramas have become the major influence on young people in the country and last year K-pop broke into the mainstream US and UK music scenes. They kick-started fan culture which has now become a major force in the music industry, she says.
And some young Korean men are unapologetic about the drive to enhance their look. More importantly it has allowed for a much looser interpretation of what's acceptable for men when it comes to beauty.
They found eight creams exceeded the U. American and European make-up enthusiasts are fast becoming acquainted with brands that were ly only popular in Asia like TonyMoly, Innisfree and Etude House.
He says men come in wanting to look like their favourite K-pop idols. Almost half of Asians aged 25 to 34 years used skin whiteners in caucaaian business that some analysts have said could be worth billions of dollars. Walmart and Sephora now have K-beauty Korean beauty brands on their shelves and beauty bloggers are spouting the virtues of the step K-beauty routine for glowing skin.
When Lam phoned one Chinese supplier, he was told: "What is wrong with a little mercury in the cream, as long as it can make ladies beautiful. Food and Drug Administration safety limits for mercury.
Suits, luxury watches and a traditional strong male look were the norm. The hidden Westerners in Korean drama Male idols are plastered on billboards in Seoul hawking Odiental like face masks and moisturisers.
But men are now as much at the receiving end of that drive - or perhaps pressure - for self enhancement that women have felt for generations. In Waddington NY bi horney housewifes may be the biggest toxic cream outbreak ever, 1, people flocked to a hotline set up by Hong Kong's health department obsewsed week, after warnings that two whitener creams -- Rosedew and La Rose Blanche -- had mercury levels between 9, and 65, times the recommended dose.
All images copyright. Their fandom vaucasian places like China, Thailand and Singapore is not to be dismissed either. But it also stems from a deeply ingrained preoccupation with how you present yourself to others.
Most interestingly, established beauty brands are making their own versions of products that originated in South Korea - owmen Clinique, Lancome and L'oreal introducing cushion compacts. How whiteners work But as companies pump money into new skin technology -- touting heat-sealed capsules and triple-action formulas -- they are being ed by less scrupulous players.
In Hong Kong two thirds of men prefer fairer skin, while half the local women wanted their men paler. Only those rich enough could afford to stay indoors, while peasants baked in the rice fields. He chooses to get red lips for his special day. Of the callers who were tested for poisoning, one year-old woman was admitted to Hong Kong's Tuen Mun Hospital over the weekend, while 13 others were referred to specialists for further check-ups.
But at what price? That's a common sentiment across Seoul. You can't walk a few steps without coming across a cosmetics or skincare shop with a salesperson outside trying to lure you in with a free face mask, and companies are definitely capitalising on that self-care culture to sell products.
In their early bid to lighten up, Chinese ground pearl from seashells into powder and swallowed it to whiten their skin, says Chinese University chemical pathology professor Christopher Lam Wai-kei, while across the Yellow Sea, Geisha girls powdered their faces chalk white. In the s and 90s the salaryman was the prevailing male aesthetic.
They came to be known as Khonminam - combining the words for flower and a beautiful man. Spurred on by modern marketing and a cultural history that cherishes fairness, hordes of women across Asia are slapping on whitening lotions, serums, caucaasian and essences to bleach their skins.
She cites Song Joong-ki, the star of hugely popular Korean drama "Descendants of the Sun" as the embodiment of this. Huge crowds show up to their performances and product launches. She says it takes inspiration from similar concepts in Japan of bishonen or beautiful boys and Shojo manga - girls comics.
Pale Asian models peer from the s of glossy magazines, pout on billboards, ride on white horses in cinema advertisements and jostle for counter space at the local department store. Many of them are singers or actors on their way to promotional events. A survey by Asia Market Intelligence this year revealed that three quarters of Malaysian men thought their partners would be more attractive with lighter complexions.
Pale preference A recent survey shows that most men find Asian females more attractive if they were pale Skin whitening has a long history in Asia, stemming back to ancient China and Japan, where the saying "one white covers up three ugliness" was passed through the generations. Wendy Wong Hok-wai, a Hong Kong dermatologist.
I will use facial pack after facial exfoliating. Then followed the big entertainment companies churning out K-pop girl bands and boy bands, and their influence has been like nothing before it. Who are BTS and why are they so important Packs of confident young men saunter into the salon and then leave with perfect skin and hair. Companies are actively hiring men to sell women make-up products. A white complexion was seen as noble and aristocratic, especially in Southeast Asia, where the sun was always out.
Get-white messages, like this one on the lighten-up on asiaMs. All eight brands came from China or Taiwan, prompting Lam to predict this could be mqn tip of the iceberg" because the creams have been available for several years and widely used. From tough guy to pretty boy That wasn't always the case. And that means the ways to achieve that look are in demand.